Killer Ink

Product Campaigns

Project overview

Client: Killer Ink

Location: Liverpool, Milan, Frankfurt

Killer Ink is Europe’s leading supplier of tattoo equipment. As their Senior in-house Videographer, I led the production of a Google advertisement as part of their product awareness campaigns. The two products featured are Eclipse and Standstill

From concept through to final delivery, I oversaw the entire production process, crafting a fast-paced, visually engaging film that showcased the breadth of what Killer Ink offers and the values that set the brand apart within the industry.

Standstill Stencil Google Advertisement

Project overview

Client: Killer Ink

Location: Stuttgart

One of Killer Ink’s most anticipated 2025 releases was Standstill, a revolutionary stencil transfer system. I led the project end-to-end, filming on location in Germany to capture the product firsthand.

Through dynamic lighting, precise composition, and cinematic storytelling, I brought Standstill and the brand’s innovation to screen, creating a film that feels as bold and cutting-edge as the product itself.

A person wearing black gloves holding a gold and blue vape with a digital screen displaying a charging indicator.

Crew

  • All: Luke McCulloch

Equipment

  • Cameras: S5ii

  • Lens: 1x Sigma Art 24-70mm F2.8

Behind the scenes

Two men are having a conversation at an indoor event, one with a tattooed arm wearing a black vest, and the other with long hair and headphones wearing a black hoodie with a skull graphic. There are banners and other people in the background.